DISCOVER PROVEN CORPORATE STRATEGIES

How Getslocal Adapts Big Business Tools for Local Success:

In a world where small businesses constantly face the challenges of competing with global giants, having access to the same sophisticated tools and strategies used by the likes of Sainsbury, Amazon, and American Express can be a game changer. At Getslocal, we understand that local businesses need more than just a digital presence—they need the same level of insight, customer engagement, and operational efficiency that global corporations rely on.

Our platform is designed to adapt the best practices from the corporate world, tailoring them specifically for local businesses. By doing so, we help local enterprises grow, engage their customers in meaningful ways, and foster stronger ties within their communities.

Below, we explore the key strategies Getslocal has adapted and how these powerful tools translate into tangible benefits for local businesses.

COALITION REWARDS

Uniting Local Businesses with a Shared Loyalty:

How Getslocal Adapts It:

Sainsbury's Nectar Coalition Rewards revolutionized customer loyalty by allowing multiple brands to share a single rewards program, incentivizing customers to shop across a network of stores. Getslocal takes this model and applies it to local businesses, creating a Multi-Merchant Hybrid Coalition Loyalty Program where customers earn Premium Points across participating Premium merchants and redeem them within the community.

Why It Works::

In this coalition model, local businesses can pool their customer bases, leveraging the collective strength of the network to drive foot traffic and repeat business. The rewards aren’t just for individual stores but for the entire local economy.

How this helps local SMEs::

Increased footfall across businesses: as customers are motivated to visit multiple merchants within the coalition.
Stronger community ties: as businesses collaborate and support each other by promoting cross-shopping.
Enhanced customer loyalty: as shoppers have more opportunities to earn and redeem rewards across a variety of stores, making the entire local shopping experience more rewarding.

CLUB MEMBER-ONLY DEALS

Delivering Personalized Offers to Boost Loyalty:

How Getslocal Adapts It:

Tesco's Clubcard allows shoppers to access member-only deals that reward loyalty. Getslocal replicates this approach by providing local businesses with the ability to offer exclusive, personalized Premium Deals to their customers and followers who sign up through the Getslocal app.

Why It Works:

Personalization has become key to consumer engagement, with customers expecting offers tailored to their preferences. By giving local businesses, the tools to create targeted, exclusive deals, Getslocal ensures that consumers feel valued and are more likely to return.

Why this matters to local businesses:

Improved customer retention as shoppers are rewarded for their loyalty with exclusive deals. ·
Increased revenue through personalized promotions that encourage repeat business. ·
Data-driven marketing allows businesses to track customer purchases and tailor future deals based on buying behavior.

TIERED LOYALTY AND PROMOTIONS

Encouraging Frequent Purchases with Reward Tiers:

How Getslocal Adapts It:

Lidl’s Tiered Loyalty Bonuses and “Middle of Lidl” promotions create excitement by offering tiered rewards and limited-time deals. Getslocal adopts this strategy by allowing local businesses to create tiered loyalty programs that reward customers based on how frequently they shop. In addition, businesses can offer flash sales or limited-time promotions to create urgency.

Why It Works:

Tiered programs give customers a reason to keep coming back—the more they shop, the more rewards they unlock. The excitement of exclusive or limited-time offers also drives impulse purchases, ensuring businesses capture attention when it matters most.

How this helps local SMEs:

Higher customer engagement as shoppers aim to reach higher reward tiers.
Increased sales due to the urgency created by time-sensitive promotions.
Better customer loyalty through long-term engagement strategies that reward frequent customers.

CLICK & COLLECT

Bridging Digital and Physical Sales:

How Getslocal Adapts It:

Primark’s Click & Collect service gives customers the convenience of shopping online while still driving foot traffic to physical stores. Getslocal adapts this model by enabling local businesses to offer Click & Collect services, allowing customers to shop online and pick up their purchases in-store.

Why It Works:

In this coalition model, local businesses can pool their customer bases, leveraging the collective strength of the network to drive foot traffic and repeat business. The rewards aren’t just for individual stores but for the entire local economy.

Benefits to SMEs:

Increased foot traffic as customers visits the store to pick up online orders.
Higher sales as customers are more likely to make additional purchases during their in-store visits.
Improved customer satisfaction through the flexibility and convenience of shopping online with local businesses.

VIP REWARDS

Creating Exclusive Experiences for High-Value Customers:

How Getslocal Adapts It:

American Express has mastered the art of creating value for high-spending customers through its VIP rewards. Getslocal adapts this strategy by allowing businesses to offer exclusive perks for their most loyal or high-value customers, creating a more personalized and premium shopping experience.

Why It Works:

VIP programs make customers feel special, encouraging them to increase their spending and loyalty. By offering exclusive rewards or experiences, businesses can build stronger relationships with their top-tier customers.

How it boosts local business:

Higher customer retention as VIP customers feels valued and appreciated
Increased spending as customers are incentivized to qualify for premium rewards.
Differentiation from competitors, giving customers a reason to choose a business over others.

B2B MUTUAL CREDIT SYSTEM

Supporting Cash-Free Trade between Businesses:

How Getslocal Adapts It:

Inspired by WirBank’s Mutual Credit System in Switzerland, Getslocal offers a B2B mutual credit network for local businesses. This system allows businesses to trade services and goods without cash, improving liquidity and fostering collaboration.

Why It Works:

Cash flow can be a significant challenge for local businesses, especially during tough economic times. The mutual credit system provides businesses with the flexibility to trade without immediate financial exchange, ensuring they can access the goods and services they need while keeping cash in hand.

For SMEs, this means:

Improved cash flow as businesses can trade without immediate payment.
Stronger inter-business relationships through collaboration and trade within the local economy.
More opportunities for trade, helping businesses access resources they might otherwise struggle to afford.

CAPACITY TRADING AND BARTER NETWORK

Maximizing Resources and Reducing Waste:

How Getslocal Adapts It:

Borrowing from ITEx Corp.’ s B2B Barter Network, Getslocal introduces the GETS Trade Club a Capacity Trading Platform where local businesses can barter unsold goods or underutilized services. This reduces waste and helps businesses make the most of their available resources.

Why It Works:

By allowing businesses to trade excess inventory or services during slow periods, Getslocal ensures that local merchants can optimize their resources and increase revenue. The barter system helps reduce operational costs while building a strong network of business collaborators.

For SMEs, this means:

Reduced waste as businesses can trade unsold goods or services.
Lower operational costs through resource-sharing within the local business network.
Optimized use of resources, ensuring businesses can make the most of their assets.

DIRECT MARKETING CAMPAIGNS:

Reaching Customers with Targeted Offers:

How Getslocal Adapts It:

eBay’s Direct Marketing Campaigns have long been a cornerstone of its success. Getslocal allows local businesses to leverage direct marketing through email and push notifications, sending personalized offers directly to customers.

Why It Works:

Personalized communication is key to maintaining customer engagement. By sending targeted offers and reminders, businesses can keep their brand top-of-mind and drive repeat visits.

Why it matters for local SMEs:

Higher engagement as customers receives timely and relevant offers.
Increased sales as targeted marketing leads to more conversions.
Stronger brand presence, ensuring businesses remain visible to their customer base.

PREMIUM LOYALTY PROGRAM

Rewarding Consistent Engagement:

How Getslocal Adapts It:

Like Amazon Prime , Getslocal enables businesses to offer a premium loyalty program that rewards consistent customer engagement. Customers who sign up for the Premium loyalty program gain access to special perks, such as early access to sales and exclusive discounts as well as Premium Points.

Why It Works:

Premium loyalty programs build deeper relationships with customers, ensuring they keep coming back for more. By offering unique benefits to members, businesses can turn occasional shoppers into regular customers.

For local businesses, this means:

Higher customer retention as premium members feel more connected to the business.
Increased revenue through repeat business from loyal customers.
Enhanced customer engagement, creating a community of loyal shoppers who value the exclusive benefits offered.

LIMITED-TERM DAILY DEALS

Driving Sales through Urgency:

How Getslocal Adapts It:

Inspired by Groupon , Getslocal gives businesses the tools to create limited-term deals and vouchers that encourage customers to act quickly. These time-sensitive promotions create urgency and drive immediate footfall.

Why It Works:

Urgency is a powerful motivator in consumer behavior. By offering limited-term deals, businesses can create excitement and boost short-term sales, especially during slow periods.

Impact on SMEs

Increased foot traffic as customers rush to take advantage of short-term deals.
Higher sales during promotional periods, driving revenue when businesses need it most.
Expanded customer base, attracting new shoppers who are enticed by exclusive offers.

REFER-A-FRIEND PROGRAM

Expanding Customer Networks through Word-of-Mouth:

How Getslocal Adapts It:

Like Costco’s Refer-a-Friend program, Getslocal integrates a referral system where customers who refer friends to their favourite business are rewarded. Both the referrer and the new customer receive Solo rewards point from their favourite Merchant, encouraging growth through word-of-mouth.

Why It Works:

Word-of-mouth marketing is one of the most trusted forms of advertising. Referral programs create a natural incentive for customers to spread the word, expanding the business’s customer network organically.

Advantages to local businesses:

Expanded customer base as existing customers refer new clients.
Increased loyalty as both referrers and referred customers feel valued by the business.
Cost-effective marketing, leveraging customer advocacy to drive business growth.

EMPLOYEE PERKS

Strengthening Community Engagement through Exclusive Offers:

How Getslocal Adapts It:

Drawing inspiration from Benefit Hub , Getslocal allows local businesses to offer exclusive employee perks to workers in the community. Local businesses collaborate to offer rewards and special offers to each other’s employees.

Why It Works:

Offering exclusive perks to local employees strengthens community ties and encourages spending within the local economy. It also fosters goodwill among local businesses, creating a network of mutual support.

Why Employees Benefits:

Increased local spending as employees take advantage of rewards and special offers within the community.
Stronger community bonds as businesses collaborate to support each other’s growth.
Higher employee satisfaction, making local businesses more attractive places to work.

CUTTING-EDGE TOOLS FOR SUCCESS

In today’s digital landscape, local businesses must leverage sophisticated technology to compete with global giants like Google and PayPal. Getslocal integrates powerful technological solutions into its platform, empowering local businesses to enhance security, engage customers, and achieve sustainable growth.

Below, we explain how Getslocal adapts these innovative technologies to meet the specific needs of local businesses and the benefits that come with them. By providing tools for secure transactions, real-time customer engagement, data-driven marketing, and location-based promotions, Getslocal equips businesses with everything they need to thrive in the competitive digital marketplace. This enables local businesses to deliver the convenience and personalized experiences that modern customers expect while fostering stronger community connections and driving lasting growth.

BANK-LEVEL SECURITY WITH 2FA

Uniting Local Businesses with a Shared Loyalty:

How Getslocal Adapts It:

Two-factor authentication (2FA) is a security standard used by banks and financial institutions to protect sensitive transactions. Getslocal integrates 2FA to ensure that every transaction on our platform is secure, both for businesses and their customers.

Why It Works:

In today’s digital-first world, security is paramount. By implementing bank-level security protocols, Getslocal ensures that local businesses can offer their customers the peace of mind they need when conducting transactions online or through the app.

Benefits for local SMEs:

Increased Trust: Customers feel secure knowing their transactions are protected with industry-standard encryption and 2FA.
Reduced Fraud: Businesses can minimize the risk of fraudulent transactions, safeguarding their financial assets.
Customer Confidence: Offering secure transactions builds confidence, making customers more likely to shop with businesses that prioritize their security.

PUSH NOTIFICATIONS

Real-Time Customer Engagement:

How Getslocal Adapts It:

Inspired by Google Firebase’s push notification system, Getslocal enables businesses to send real-time notifications directly to customers' smartphones. These can include promotions, reminders, or event alerts, helping businesses maintain regular contact with their customers.

Why It Works:

Push notifications are one of the most effective ways to engage customers and keep them coming back. With real-time notifications, businesses can remind customers of special offers, upcoming events, or flash sales at the moment they’re most likely to act

How this helps local SMEs:

Instant Engagement: Businesses can drive immediate foot traffic by alerting customers about flash deals or limited-time promotions.
Increased Sales: Timely notifications prompt customers to take action, boosting sales during key periods.
Enhanced Customer Loyalty: Regular, relevant communication keeps customers engaged, ensuring they remain connected to the business.

CARD LINKING FOR SEAMLESS REWARDS

Simplifying Customer Loyalty:

How Getslocal Adapts It:

Plaid’s card linking technology allows customers to link their payment cards to loyalty programs seamlessly. Getslocal integrates this feature, enabling customers to earn rewards automatically whenever they shop at participating local businesses.

Why It Works:

Consumers expect simplicity and convenience when it comes to loyalty programs. With seamless card linking, customers no longer need to carry loyalty cards or remember to claim rewards—everything happens automatically when they pay with their linked card.

How this helps local SMEs:

Increased Participation: Easy enrolment and automatic rewards encourage more customers to join loyalty programs.
Higher Engagement : Customers are more likely to return when they know they’re earning rewards with every purchase.
Simplified Operations: Businesses can track rewards and customer spending without the need for complicated systems or additional hardware.

RECEIPT UPLOAD

Offering Loyalty without a Point-of-Sale System:

How Getslocal Adapts It:

Taking inspiration from Receipt Hog , Getslocal provides a receipt upload feature for businesses that don’t have an online point-of-sale (POS) system. Customers can upload their receipts to earn rewards, allowing even the smallest businesses to participate in loyalty programs without the need for expensive hardware.

Why It Works:

Not all local businesses have the resources for sophisticated POS systems, but they still need to engage customers through loyalty programs. By offering receipt uploads, Getslocal makes it possible for any business to reward customer purchases, regardless of their tech setup.

How this Boosts All Local SMEs:

Low-Cost Solution: Businesses can participate in loyalty programs without investing in expensive POS systems.
Broader Customer Engagement: Even small, cash-based businesses can engage customers through rewards.
Simple to Implement: The receipt upload process is easy for both businesses and customers, ensuring seamless participation.

CUSTOMER ANALYTICS

Data-Driven Decision Making for Local Businesses:

How Getslocal Adapts It:

Inspired by Bloomreach , Getslocal offers customer analytics tools that help businesses understand their customers better and optimize their marketing strategies. Local businesses can access valuable data on customer behavior, preferences, and spending patterns, enabling them to make informed decisions.

Why It Works:

Data is a powerful tool in today’s marketplace. By offering customer insights, Getslocal allows businesses to tailor their marketing efforts, create personalized offers, and improve overall customer engagement, ensuring they stay ahead of the competition.

How this helps local SMEs:

Improved Marketing Strategies: Businesses can create more targeted and effective marketing campaigns based on real customer data.
Personalized Customer Experiences: With insights into customer preferences, businesses can offer personalized promotions that resonate with their audience.
Increased Sales: Data-driven decisions lead to more successful promotions, higher conversion rates, and ultimately, increased sales.

PAYPAL INTEGRATION

Secure and Trusted Payments:

How Getslocal Adapts It:

Getslocal integrates PayPal into its payment system, allowing businesses to accept secure online payments with the added benefit of PayPal’s buyer protection. Customers can shop confidently, knowing their transactions are secure, while businesses benefit from PayPal’s trusted reputation.

Why It Works:

PayPal is one of the most trusted names in online payments. By integrating PayPal, Getslocal enables businesses to offer their customers a payment method they know and trust, encouraging more online transactions.

How this helps local SMEs:

Secure Transactions: Businesses can offer customers peace of mind with PayPal’s buyer protection.
Increased Sales: Customers are more likely to make purchases when they trust the payment process.
Simplified Payments: PayPal’s easy-to-use platform ensures that businesses can accept payments without complex systems.

GOOGLE MAPS GEOFENCING

Driving Local Foot Traffic with Location-Based Marketing:

How Getslocal Adapts It:

Using Google Maps Geofencing, Getslocal allows businesses to target customers who are physically near their store. By combining geolocation awareness with push notifications, businesses can alert nearby customers to special offers or events, driving real-time foot traffic.

Why It Works:

Location-based marketing is an incredibly effective tool for brick-and-mortar businesses. By reaching out to customers when they’re already nearby, businesses can capture spontaneous foot traffic and convert it into sales.

How this helps local SMEs:

Increased Foot Traffic: Businesses can drive immediate visits by targeting customers who are close to their store.
Real-Time Engagement: Location-based offers create a sense of urgency and excitement, prompting customers to act on the spot.
Enhanced Customer Experience: Customers receive relevant offers when they’re most likely to take advantage of them, improving their overall shopping experience.

UNLOCKING NEW REVENUE STREAMS

How Getslocal Adapts the Sharing Economy for Local Businesses:

The sharing economy has transformed industries by enabling businesses and individuals to monetize underutilized resources—from unused rooms to idle work hours. Platforms like Airbnb, Taskrabbit, and Neighbor have demonstrated the potential of this model to generate additional income and build networks of collaboration. Getslocal brings these powerful sharing economy principles to local businesses, empowering them to unlock new revenue streams, optimize their resources, and foster growth through collaboration.

Here’s how Getslocal adapts the sharing economy model for local businesses and the tangible benefits it delivers.

SHARING ECONOMY

Monetizing Unused Space:

How Getslocal Adapts It:

Airbnb’s model allows individuals to rent out unsold rooms or properties to generate income. Getslocal adopts this concept, enabling local businesses to monetize underutilized spaces—whether it’s an empty room, a vacant event space, or after-hours use of the business premises.

Why It Works:

Small businesses often have spaces that sit idle during off-hours or slow periods. Getslocal helps businesses tap into this unused capacity by offering it to other businesses or community members for short-term use, creating additional revenue.

How this helps local SMEs:

New Revenue Streams: Businesses can monetize unused or off-peak spaces, turning idle areas into profit-generating assets.
Increased Collaboration: By sharing space with other local businesses or individuals, merchants can build stronger community ties.
Optimized Use of Resources: No space goes to waste—every corner of the business is utilized, maximizing income potential.

TRADING HOURS

Monetizing Idle Work Hours

How Getslocal Adapts It:

Inspired by Taskrabbit , which allows people to offer services during their free time, Getslocal gives businesses the ability to monetize unsold work hours. Local merchants and service providers can sell their idle time—whether it’s slow hours during the week or underutilized employee hours—offering discounted services to attract new customers.

Why It Works:

Idle time means missed revenue. By selling unused hours at a discounted rate or bundling services during off-peak periods, businesses can continue generating income even during slow times.

Benefits:

Reduced Downtime: Businesses can keep revenue flowing by selling unused hours, ensuring every available minute contributes to the bottom line.
Increased Customer Base: Offering discounted or bundled services during idle periods attracts new customers who may not otherwise visit.
Boosted Workforce Productivity: Employees remain productive during slower periods, helping businesses make the most of their available workforce.

GETS TOGETHER

Renting Out Extra Storage:

How Getslocal Adapts It:

Collaboration drives growth, and Getslocal's GETS Together feature encourages local businesses to partner with one another to share resources, pool marketing efforts, and offer joint promotions. Much like the collaboration seen in co-working spaces or shared economies, businesses that work together can achieve more than they could individually.

Why It Works:

Collaboration drives growth, and Getslocal's GETS Together feature encourages local businesses to partner with one another to share resources, pool marketing efforts, and offer joint promotions. Much like the collaboration seen in co-working spaces or shared economies, businesses that work together can achieve more than they could individually.

How this helps local SMEs:

Mutual Growth: Partnering with other local businesses creates a network of shared success, where businesses help each other grow.
Cost Savings: By sharing marketing budgets, resources, and even staff, businesses reduce operational costs while maximizing returns.
Enhanced Customer Experience: Joint promotions and partnerships enhance the value customers receive, encouraging them to support multiple businesses within the network.

OUTDOOR EVENT EXCHANGE

Maximizing Event Potential Before, During, and After:

How Getslocal Adapts It:

Inspired by the sharing economy model, Getslocal’s Outdoor Event Exchange helps businesses maximize the value of local events like farmers’ markets, festivals, and fairs. The platform provides tools for businesses to promote their participation before, during, and after the event, ensuring they get the most out of every opportunity.

Why It Works:

Outdoor Events offer an unparalleled opportunity to engage with the local community, but businesses often struggle to capitalize fully. By helping merchants promote their products and services leading up to the event and continue engagement afterward, Getslocal ensures businesses build lasting customer relationships.

How this helps local SMEs:

Increased footfall across businesses: as customers are motivated to visit multiple merchants within the coalition.
Stronger community ties: as businesses collaborate and support each other by promoting cross-shopping.
Enhanced customer loyalty: as shoppers have more opportunities to earn and redeem rewards across a variety of stores, making the entire local shopping experience more rewarding.

Tapping into the Sharing Economy for Local Business Success:

Getslocal takes the proven principles of the sharing economy and adapts them to the unique needs of local businesses, empowering them to unlock new revenue streams, optimize resources, and foster stronger community ties. Whether it’s renting out unused space, monetizing idle hours, or collaborating with other businesses for mutual growth, Getslocal gives local merchants the tools they need to thrive.

With Getslocal’s sharing economy model, local businesses can take full advantage of their assets, drive revenue growth, and build a stronger, more connected local economy.