Beyond Shopping: 

The Evolution of Malls into Interactive Ecosystems with Getslocal:
For Survival shopping malls have to undergo a significant transformation. No longer just be centres of retail, they have to evolve into dynamic ecosystems that blend physical shopping with digital engagement, creating enhanced experiences for consumers, merchants, and mall owners alike. At the heart of this evolution is Getslocal’s Club Rewards and GETS Trade platforms. These systems offer a unique blend of hybrid loyalty, B2B collaboration, and a seamless omnichannel approach that revolutionizes how businesses and consumers engage before, during, and after a mall visit.

THE BEST OF BOTH WORLDS:

Standalone Solo Points and Coalition Premium Points:
At the core of the Club Rewards system is its hybrid loyalty structure, which offers businesses the dual benefits of Standalone Solo Points and Coalition Premium Points.

1. Standalone Solo Points:

• Exclusive loyalty: Customers earn points at a specific business, and these points can only be redeemed at the same business, encouraging brand-specific loyalty.
• Increased brand engagement: Businesses maintain direct relationships with their customers, ensuring they return for future visits.
• Tailored offers: Merchants can craft personalized promotions based on customer behavior, driving stronger relationships and more consistent engagement.

2. Coalition Premium Points:

• Shared loyalty: Customers earn Premium Points at one store but can redeem them at any business in the coalition. This creates an interconnected loyalty network that increases foot traffic across all participating stores.
• Cross-promotion power: Merchants benefit from the collective marketing efforts of the coalition. When customers shop at one store, they are encouraged to visit others, boosting sales for everyone.
• Enhanced customer freedom: Shoppers enjoy greater flexibility in how they use their points, which increases the perceived value of the loyalty program and fosters long-term engagement.

This flexibility gives consumers the freedom to maximize their rewards, while the hybrid nature of this loyalty system offers merchants the chance to leverage the best of both worlds. They can cultivate a loyal customer base through their Solo Points program while benefiting from the larger customer pool that the Coalition Premium Points provide. This hybrid approach makes Club-UK Rewards stand out, combining exclusivity with shared loyalty to ensure every business in the mall thrives. For mall owners, this creates an interconnected community that keeps shoppers returning time and again.

SEAMLESS OMNICHANNEL INTEGRATION:

No POS Upgrades Needed:
The GETS Rewards platform offers a seamless omnichannel experience that eliminates the need for merchants to change their current Point of Sale (POS) systems or invest in costly technology upgrades. This is a game-changer, as merchants can integrate the loyalty platform effortlessly, minimizing disruptions to their operations. Key features include:

• No POS changes: Unlike other loyalty platforms that require complex integrations or new hardware, GETS Rewards works independently of existing systems, allowing merchants to focus on their business without technology hurdles.
• Minimal staff training: The platform is designed with ease of use in mind, requiring minimal training for employees. This allows merchants to implement the system quickly and efficiently.
• Card linking and Club App technology: Customers can link their regular payment cards to the system or use the Club-UK App, making it easy for them to earn and redeem rewards with every purchase. This seamless experience encourages more frequent transactions, benefiting both the consumer and the merchant.
• Omnichannel Approach: ensures that both merchants and consumers can interact effortlessly with the loyalty system in many ways, while the mall benefits from increased operational efficiency.

For both consumers and merchants, this seamless approach enhances the shopping experience, simplifying loyalty participation and ensuring that rewards can be earned and redeemed without any hassle.

THE MERCHANT'S CLUB CONNECT APP:

A Powerful Engagement Toolkit:
At the heart of the merchant experience is the Club Connect App, a versatile tool that empowers businesses to manage their loyalty programs, engage customers, and create personalized experiences. The app offers a wealth of features designed to drive sales, boost customer retention, and foster deeper connections with consumers:

• Issue and redeem Solo and Premium rewards: Merchants can easily manage both their individual loyalty programs and the coalition-based rewards, ensuring customers are rewarded regardless of where they shop within the mall.
• Redeem Solo and Premium vouchers: The app enables merchants to process voucher redemptions seamlessly, allowing customers to enjoy exclusive deals and discounts with minimal friction.
• Add and register customers: With a few taps, merchants can onboard new customers into their loyalty programs, instantly growing their audience.
• Create Solo Deals and Premium Deals: Merchants can craft tailored promotions for their Solo loyalty members, as well as special deals for coalition shoppers. This flexibility allows businesses to target different customer segments effectively.
• Add Promo Adverts: The app allows merchants to advertise promotions directly to customers via the Club-UK App, reaching shoppers even before they set foot in the mall.
• Event Rewards: Merchants can create special reward campaigns around events, such as national holidays, birthdays, or in-store promotions. This personalized touch increases customer loyalty and creates memorable shopping experiences.
• Sharing and favouriting rewards: Businesses can incentivize customers to share their favourite stores with friends or favourite them within the app, fostering organic growth and increasing brand awareness.

The Club Connect App is more than just a loyalty management tool—it is a comprehensive platform for driving customer engagement, growing brand loyalty, and boosting sales. By offering merchants an intuitive way to manage and enhance their loyalty programs, the app ensures that businesses can stay competitive in today’s fast-paced retail environment. 

THE HYBRID SHOPPING MALL EXPERIENCE:

Before, During, and After the Mall Visit:
The Club-UK Rewards and GETS Trade platforms provide benefits at every stage of the customer journey. The omnichannel integration and hybrid loyalty structure transform every aspect of the mall experience for consumers, merchants, and mall owners, creating benefits before, during, and after the visit.

Before the Visit:

• Consumers are motivated by personalized promotions and special offers delivered through the Club App, showing them how they can earn points at different stores, restaurants, and events.
• Merchants can engage shoppers before they arrive with targeted marketing campaigns that highlight upcoming deals and events, driving footfall into the mall.
• Mall owners benefit from higher anticipation and pre-visit engagement, ensuring the mall stays top-of-mind for consumers looking for a rewarding experience.

During the Visit:

• Consumers enjoy a seamless shopping journey where they earn points across multiple businesses without needing separate loyalty cards. The simplicity of card linking makes each purchase rewarding without added hassle.
• Merchants and restaurants benefit from increased foot traffic and cross-store promotions. Shoppers are encouraged to explore more of the mall, leading to higher overall sales and a more vibrant retail environment.
• Mall owners witness a lively, engaged customer base moving throughout the mall, driven by the collaborative loyalty system and real-time rewards tracking.

After the Visit:

• Consumers can continue to engage with the mall through post-visit offers, personalized follow-ups, and bonus points for referrals or reviews, all integrated into the GETS Rewards app.
• Merchants benefit from ongoing engagement, with customers returning for future purchases, driven by after-sale promotions and special loyalty incentives.
• Mall owners see long-term value in tenant retention and repeat customer visits, ensuring a steady flow of shoppers who feel connected to the mall’s community-driven loyalty ecosystem.

These engagement-driven features ensure that customers remain active participants in the loyalty program, helping to build long-term relationships and increasing the likelihood of repeat visits.

CAPACITY TRADING AND B2B COLLABORATION

B2B Collaboration and Financial Flexibility:
Through GETS Trade:GETS Trade is an equally powerful tool, enabling businesses to collaborate and support each other in a B2B Capacity Trade Exchange. The platform creates a thriving ecosystem of businesses within the mall, allowing merchants to trade goods and services with one another, increasing operational efficiency and strengthening community ties. Key benefits include:

• B2B trading opportunities: Merchants can exchange goods and services with other businesses, enabling them to save costs, increase their offerings, or enhance operations.
• Interest-free credit lines: Participating businesses gain access to interest-free credit lines, providing vital cash flow flexibility without the burden of high interest rates. This financial benefit helps merchants manage their liquidity and expand their operations more confidently.
• Improved cashflow management: By offering flexible payment terms, GETS Trade ensures that businesses can navigate the ups and downs of cash flow more effectively, keeping them financially stable.

For mall owners, the GETS Trade platform creates a collaborative, supportive business community that drives tenant satisfaction and retention.

THE FUTURE OF SHOPPING MALLS:

Hybrid, Collaborative, and Seamless:
In this new hybrid future, shopping malls are no longer just physical spaces where consumers make purchases—they are dynamic hubs of commerce, community engagement, and collaboration. By combining Club-UK Rewards' hybrid loyalty system with the omnichannel ease of GETS Rewards, along with the business-driving power of GETS Trade, shopping malls are positioned to thrive.

• For consumers, malls become more than just places to shop—they are destinations where loyalty is rewarded, experiences are enriched, and the entire mall becomes part of their personal loyalty journey.
• For merchants, the hybrid loyalty model and B2B exchange unlock new sales channels, boost foot traffic, and improve operational efficiency without requiring significant investments in technology or staff training.
• For mall owners, this hybrid, omnichannel approach creates a thriving ecosystem that drives tenant satisfaction, increases footfall, and positions the mall as a future-proof economic hub.

By offering the best of both standalone and coalition loyalty programs, alongside seamless omnichannel integration and robust B2B collaboration, Getslocal is shaping the future of malls into interconnected, experience-driven, and collaborative economic centres.